David Laros leads omnichannel projects for Beghou’s life sciences clients. He is an experienced analytics and commercial effectiveness practitioner who specializes in using advanced analytics to optimize promotional response and engagement with health care professionals, patients and organizations. Prior to joining Beghou Consulting in 2021, he was Vice President of Marketing Sciences at WebMD, where he led global analytics-based client services and teams throughout the U.S., France, and India. He also spent more than 15 years in various analytics roles at Boehringer Ingelheim, and 10 years at Tyco Health Care. He earned an MBA from Fairfield University and a bachelor’s degree in finance from the University of Connecticut.
