Approach
While no two projects are the same, Beghou Consulting deploys a proven, replicable approach – rooted in rigorous analysis of data – to help life sciences commercial teams improve sales and marketing results. Beghou’s thoughtful, thorough process ensures consistent quality and results for every commercial project, big or small.
From data aggregation to customer targeting to incentive compensation administration, Beghou Consulting is equipped to help you address your end-to-end commercial operations needs.
Built over decades of work on life sciences commercial issues, Beghou leverages a systematic approach to ensure its sales and marketing projects produce meaningful results. Beghou also customizes its process to tackle your specific challenges and equip you with the insights you need to propel your commercial operations forward.
Immersion and market analysis
Beghou consultants kick off every project by studying your goals, unique challenges and relevant market conditions – from competitor product performance to formulary access trends to physician prescribing behavior. Leveraging data and your own market research, Beghou establishes a strong foundation on which to build your commercial solutions.
Solution development
Every solution – whether it’s an incentive compensation plan or a forecast model – requires thorough development and rigorous testing. Building on its detailed understanding of your needs and market challenges, Beghou constructs its solutions on a bedrock of data and tests that ensure ease-of-use, performance and reliability.
Solution Refinement
Before deploying a solution, Beghou works closely with your commercial team to collect and integrate feedback and adjust the solution to address changing needs or incorporate new assumptions. Importantly, Beghou’s commercial solutions are flexible so you can adjust as market conditions and the competitive environment evolves.
Implementation
Widespread adoption of a new territory alignment, incentive compensation plan or other commercial solution is crucial to ensure field sales representatives remain motivated and laser-focused on results. Beghou can develop written materials and even present at sales meetings to explain the rationale and underlying analytics of a new approach to your commercial team.
Do you want to learn more about how Beghou’s consulting process can address your commercial needs?
Schedule a consultation.
